Fake Celebrity Endorsement “Free Trial” Scam Class Action

Plaintiff Cindy Adam signed up for a “free trial” of Nuvega Lash products on August 24, 2017. The complaint alleges that she “was billed multiple times that day for their products.” A couple of weeks later, she was billed again, twice, without her permission, resulting in an insufficient funds fee for her account This class action brings suit for “a form of fraud and cybercrime that has become increasingly common across the Internet, known as the celebrity free trail scam.” The defendants are a group of intertwined individuals and companies, including Green Pogo, LLC, Natural Beauty Line, Fortera Nutra Solutions, LLC, and others.

The Nationwide Class for this action is all consumers in the US who, within the applicable statute of limitations until the date the Class Notice is distributed, were billed for the Nuvega products. There is also a California Class, with the same definition.

The Nuvega products include Nuvega Lash, Nuvega Eyelash Serum, Nuvega Brow, Nuvega Eyebrow Serum, Advanced, Lash, Evolips, and Evolips Volumizing Gloss. Other products may be added.

According to the complaint, the fraud begins with fake celebrity endorsements for a line of cosmetics. They then offer a “free trial” of the products, with the consumer only to pay shipping and handling.

The complaint alleges, “But the products are anything but free. The scammers’ only goal is to fraudulently obtain the victim’s credit card or bank account information. And once they have it, they begin billing their victims for subscriptions they never signed up for…”

But wait, that’s not all! “Using multiple websites, the scammers present one face to the consumer—a website offering the free trial with no disclosure of the subscription, or a disclosure buried in a terms of service on a separate page—and a totally different face to any banks investigating complaints, a second website which appears to fully comply with the law and fully disclose those subscriptions. But that second website, the “false front,” is never actually viewed by the consumer.”

The Better Business Bureau (BBB) issued a study in December 2018, “Subscription Traps and Deceptive Free Trials Scam Millions with Misleading Ads and Fake Celebrity Endorsements.” It describes a slightly different version of the scam as well: “If you can locate and read the fine print on the order page, or the terms and conditions buried by a link, you’ll discover that you may have only 14 days to receive, evaluate and return the product to avoid being charged $100 or more.”

The BBB study alleges, “The fraud involves a variety of players, from those who obtain the products to advertisers, shippers and credit card processors.”

The wide variety of counts include bank, wire, and mail fraud and violations of the Electronic Fund Transfer Act and Racketeer Influenced and Corruption Organizations (RICO) Act.

Article Type: Lawsuit
Topic: Fraud

Most Recent Case Event

Fake Celebrity Endorsement “Free Trial” Scam Complaint

February 1, 2020

Plaintiff Cindy Adams signed up for a “free trial” of Nuvega Lash products on August 24, 2017. The complaint alleges that she “was billed multiple times that day for their products.” A couple of weeks later, she was billed again, twice, without her permission, resulting in an insufficient funds fee for her account This class action brings suit for “a form of fraud and cybercrime that has become increasingly common across the Internet, known as the celebrity free trail scam.” The defendants are a group of intertwined individuals and companies, including Green Pogo, LLC, Natural Beauty Line, Fortera Nutra Solutions, LLC, and others.

Fake Celebrity Endorsement “Free Trial” Scam Complaint

Case Event History

Fake Celebrity Endorsement “Free Trial” Scam Complaint

February 1, 2020

Plaintiff Cindy Adams signed up for a “free trial” of Nuvega Lash products on August 24, 2017. The complaint alleges that she “was billed multiple times that day for their products.” A couple of weeks later, she was billed again, twice, without her permission, resulting in an insufficient funds fee for her account This class action brings suit for “a form of fraud and cybercrime that has become increasingly common across the Internet, known as the celebrity free trail scam.” The defendants are a group of intertwined individuals and companies, including Green Pogo, LLC, Natural Beauty Line, Fortera Nutra Solutions, LLC, and others.

Fake Celebrity Endorsement “Free Trial” Scam Complaint
Tags: EFTA, Fraud, Fraudulent Payments or Money Transfers, RICO laws