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Entenmann’s “All Butter” Loaf Cake Uses Vegetable Oil IL and WI Class Action

Bimbo Bakeries USA, Inc. makes the Entenmann’s line of cakes and pastries. Among its products is a All Butter Loaf Cake. The complaint for this class action alleges that the “All Butter” representation is “deceptive and misleading” to consumers because the cake contains soybean oil.

The class for this action is all Illinois and Wisconsin residents who bought the product during the applicable statutes of limitations.

The complaint quotes the company’s website as suggesting that consumers should “[i]ndulge yourself with the rich taste of pure butter in our All Butter loaf.”

According to the complaint, “‘All Butter’ tells consumer that no butter alternatives or substitutes will be used in the Product where butter is capable of being used.”

However, the ingredient panel for the product is reproduced on page 3 of the complaint, showing “Butter” as the fourth item listed; the eighth item listed is “Soybean Oil.”

The complaint asserts, “Consumers prefer butter to vegetable oils (margarine) for multiple reasons.” Butter is natural, while vegetable oils are subjected to chemical processes. Butter contains nutrients like calcium and vitamins A and D, while vegetable oils contain “harmful trans-fats.”

Butter has a sweet, creamy taste, and while vegetable oils “are typically ‘refined, bleached and deodorized,’ to supposedly provide a neutral taste,” the complaint alleges that “the reality is different.” Because vegetable oils are susceptible to oxidation, the complaint claims, their flavor can revert “to the original crude oil before it was refined, bleached and deodorized.” That flavor may be described as “beany,” “powdery,” or “fishy.”

Furthermore, butter creates baked goods that are “softer and less dense than one using vegetable oils,” the complaint claims, “because butter is solid at room temperature.” Butter also adds fat and creates a better structure and texture.

The complaint points out one more thing it claims is designed to give the false impression of the amount of butter used in the cake: the “Natural Flavors” also listed on the ingredient panel. The complaint alleges, “To give consumers the impression the Product contains more butter than it does and to overwhelm the distinctly non-butter taste from the vegetable oils, [the maker] adds artificial flavors which simulate[] the natural compounds of butter.”

The complaint alleges, “The lab analysis failed to detect critical odor-active compounds in butter, such as the many aldehydes.”

All of these things, the complaint claims, are meant to give consumers the impression that the product contains more butter than it does.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Entenmann’s “All Butter” Loaf Cake and Vegetable Oil Content IL and WI Complaint

June 20, 2021

Bimbo Bakeries USA, Inc. makes the Entenmann’s line of cakes and pastries. Among its products is a All Butter Loaf Cake. The complaint for this class action alleges that the “All Butter” representation is “deceptive and misleading” to consumers because the cake contains soybean oil.

Entenmann’s “All Butter” Loaf Cake and Vegetable Oil Content IL and WI Complaint

Case Event History

Entenmann’s “All Butter” Loaf Cake and Vegetable Oil Content IL and WI Complaint

June 20, 2021

Bimbo Bakeries USA, Inc. makes the Entenmann’s line of cakes and pastries. Among its products is a All Butter Loaf Cake. The complaint for this class action alleges that the “All Butter” representation is “deceptive and misleading” to consumers because the cake contains soybean oil.

Entenmann’s “All Butter” Loaf Cake and Vegetable Oil Content IL and WI Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels