Emmbros Overseas Lifestyle Supplements Drug-Like Claims Investigation

Besides oils, hair care, and grooming products, the website for Ayurvedic Care offers a range of supplements. It makes great claims about their positive effects on many illnesses.

The problem is, any substance marketed as being able to prevent, treat, or cure a disease is considered a drug. And drugs must be approved by the Food and Drug Administration (FDA). The approval process is long and rigorous, requiring clinical testing to ensure that the drugs are both safe and effective for their intended uses.

Did you buy supplements from this company, believing its drug-like claims about their effects on illnesses? If so, we’d like to hear from you.

In February 2019, the FDA sent a Warning Letter to Emmbros Overseas Lifestyle PVT Ltd., the company behind the AyurvedicCure website, as well as the websites www.musclexp.com, www.nourishvitals.com, and www.stbotanica.com.

These products were listed in the Warning Letter:

  • Morpheme Remedies Arthcare Plus
  • Morpheme Remedies Cinnamon
  • Morpheme Remedies Diabeta Plus
  • Daily Vital Multivitamin
  • Morpheme Remedies Fenugreek
  • Morpheme Remedies Garlic
  • Morpheme Remedies Guduchi
  • Morpheme Remedies Memocare Plus
  • Morpheme Remedies Mind Plus
  • Morpheme Remedies Mucuna Pruriens
  • Nourish Vitals Seed & Fruit Mix
  • St. Botanic Fish Oil

The Warning Letter quoted from drug-like promises on the company’s websites, social media pages, and articles:

  • On ingredients in ArthCare Capsules: “Shallaki… In clinical trials, positive results were noticed in patients suffering from Crohn’s disease, Chronic Colitis, Rheumatoid Arthritis etc.” and “Nirgundi … is highly recommended for people suffering from osteoarthritis.”
  • On Morpheme Memocare Plus: It “showed signs of being effectual against Alzheimer’s and other diseases.”
  • On research related to Morpheme Mucuna Pruiens (Kapikachhu): “60 patients with Parkinson’s disease were given Mucuna pruriens in an open study for twelve weeks. Statistically significant reductions in Hoehn and Unified Parkinson’s disease rating scale scores were seen when the herb was taken continuously for twelve weeks…”
  • About the benefits of Fish Oil: “Treats Crohn’s disease[,]” “Can decrease atherosclerosis[,]” “Used to treat schizophrenia…” and “Can be used to treat kidney disease[.]”

The Warning Letter also pointed out that drugs must be labeled with adequate directions for use. Since many of the products cited in the letter are intended for treatment of one or more diseases that are not amenable to self-diagnosis or treatment without the supervision of a licensed practitioner. Therefore, it is impossible to write adequate directions for a layperson to use your products safely for their intended purposes.” In other words, the products to treat those diseases should be obtainable only by prescription.

The company is supposed to make changes to its materials within fifteen working days.

But what about all the people who believed the company’s claims and have already paid money for the supplements? Don’t they deserve reimbursement? We’re investigating to see if a class action is needed.

If you bought any of the products listed above, we’d like to know whether you were influenced by the drug-like claims the company made for them. Fill out the form on this page and let us know about your experience.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels, Drug-Like Claims