Dollar General Corporation (DGC) offers dollar stores that sell to low- and middle-income consumers, selling goods at lower prices. However, the complaint for this class action alleges that DGC, along with related companies Dolgen New York, LLC (which does business as Dolgen) and Dolgencrop of Texas, Inc., misleads New York consumers by posting one price at shelves holding its goods and then charging them a higher price when they bring the goods up to the register.
The class for this action is all consumes who, at any time on or after January 23, 2020, paid more for merchandise than the advertised price shown on the shelf at a Dollar General store in New York.
Dollar General generally offers inexpensive items, normally for less than $10, aimed at consumers with modest incomes. The complaint alleges, “The company’s core customers earn around $40,000 a year or below, $20,000 below the median income. Dollar General looks to build stores in rural areas where a big box retailer or grocery stores is not within 15 or 20 miles. Around 75% of Dollar General stores are in towns with 20,000 or fewer people.” The company owns around 555 stores in New York.
One of the plaintiffs in this case, Joseph Wolf, noticed differences in prices in the summer of 2022 at his Dollar General store in White Lake, New York, the complaint alleges, with one price posted on the shelves where goods are displayed and a different price charged to him at the register. The complaint alleges Wolf also noticed that, when there was a difference in the two prices, the higher price was the price he was charged.
According to the complaint, twice in September 2022, he saw Clover Valley 2% lactose free milk advertised at the shelves at $4.15, yet both times when he went to pay for the milk, he was charged $4.25. A few months later, in December, the complaint claims, he saw Land o’ Lakes Low Fat Vanilla Yogurt advertised at the shelves at a price of three for $2.00, yet when he took three to the register, he was charged $2.25.
This class action is not the first time that the company has been accused of charging higher prices at the register. Two other lawsuits about stores in other locations were filed by consumers, one in Monmouth County, New Jersey on October 10, 2022 and another in Lorain County, Ohio on October 11, 2022. According to the complaint, Ohio’s Attorney General also filed an action making similar allegations on or around November 1, 2022.
Article Type: LawsuitTopic: Consumer
Most Recent Case Event
Dollar General Charges Higher Prices at Register New York Complaint
January 23, 2023
Dollar General Corporation (DGC) offers dollar stores that sell to low- and middle-income consumers, selling goods at lower prices. However, the complaint for this class action alleges that DGC, along with related companies Dolgen New York, LLC (which does business as Dolgen) and Dolgencrop of Texas, Inc., misleads New York consumers by posting one price at shelves holding its goods and then charging them a higher price when they bring the goods up to the register.
Dollar General Charges Higher Prices at Register New York ComplaintCase Event History
Dollar General Charges Higher Prices at Register New York Complaint
January 23, 2023
Dollar General Corporation (DGC) offers dollar stores that sell to low- and middle-income consumers, selling goods at lower prices. However, the complaint for this class action alleges that DGC, along with related companies Dolgen New York, LLC (which does business as Dolgen) and Dolgencrop of Texas, Inc., misleads New York consumers by posting one price at shelves holding its goods and then charging them a higher price when they bring the goods up to the register.
Dollar General Charges Higher Prices at Register New York Complaint