DevaCurl Products Hair and Scalp Damage Class Action

Deva Concepts, LLS, which does business as DevaCurl, makes haircare products purportedly designed for those with curly hair. However, the complaint for this class action alleges that the products may cause hair and scalp damage.

The Nationwide Class for this action is all persons in the US who, during the maximum period permitted by law, bought the products from a third-party retailer, including online, for personal, family, or household use and not for resale.

There is also a Consumer Fraud Multi-State Class and New York and Pennsylvania Subclasses.

The products included in this lawsuit are

  • DevaCurl No-Poo Original
  • DevaCurl One Condition® Original hair conditioner
  • DevaCurl Light Defining Gel
  • DevaCurl Low-Poo Original cleanser
  • DevaCurl Low-Poo Delight cleanser
  • DevaCurl No-Poo Decadence cleanser
  • DevaCurl One Condition® Delight hair conditioner
  • DevaCurl One Condition® Decadence hair conditioner
  • Melt into Moisture Mask
  • Styling Cream,
  • DevaCurl Leave-In Decadence conditioner
  • Super Stretch Coconut Curl Elongator
  • Wavemaker
  • DevaCurl Ultra Defining Gel

Some people have suggested that those with curly hair should not use shampoo because it dries out the hair. When DevaCurl No-Poo Original first came out in 2002, the company touted it as “an innovative haircare category” and a “game-changing alternative to traditional shampoo,” which did not contain and sulfate.

The complaint quotes DevaCurl’s marketing materials as calling it a “first-of-its-kind, no-suds conditioning cleanser” that will “gently cleanse curls without stripping the natural oils they need to look healthy, bouncy and simply gorgeous.” It quotes a DevaCurl founder as saying that the No-Poo product “allows your scalp to regulate, and your hair to become more what nature intended.”

For its One Condition Original product, the DevaCurl website, the complaint claims, says, “When it comes to curls, it’s all about condition, condition, condition. So apply, rinse and repeat as often as needed!”

However, the complaint alleges that these statements are misleading and have harmed users, because the products cause “scalp irritation, excessive shedding, hair loss, thinning, breakage, and/or balding during normal use by consumers.” Some users, the complaint says, have reported hair falling out in clumps.

According to the complaint, users have posted hundreds of complaints online about these problems.

The products are not cheap. The complaint estimates that similar products at Target sell for around $3.99, the No-Poo product costs $46.

Deva appears to be aware of the problems. Despite this, the complaint alleges, DevaCurl has denied that the products cause such issues, has not recalled them, has not provided warnings of risks, and has not offered customers compensation for damage.

The complaint alleges breaches of warranties, negligence in failure to warn and failure to test, and violations of consumer fraud acts, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

DevaCurl Products Hair and Scalp Damage Complaint

March 11, 2020

Deva Concepts, LLS, which does business as DevaCurl, makes haircare products purportedly designed for those with curly hair. However, the complaint for this class action alleges that the products may cause hair and scalp damage.

DevaCurl Products Hair and Scalp Damage Complaint

Case Event History

DevaCurl Products Hair and Scalp Damage Complaint

March 11, 2020

Deva Concepts, LLS, which does business as DevaCurl, makes haircare products purportedly designed for those with curly hair. However, the complaint for this class action alleges that the products may cause hair and scalp damage.

DevaCurl Products Hair and Scalp Damage Complaint
Tags: Causing damage, Deceptive Advertising