DevaCurl No-Poo Hair Products Hair and Scalp Damage Class Action

Deva Concepts, LLC makes non-shampoo cleansers, conditioners, and other haircare products that are purportedly designed for curly hair, under the name DevaCurl. Three plaintiffs bring suit against the company in this class action, alleging that the products actually damage hair and scalp.

The Nationwide Class for this action is all persons in the US who, during the maximum period permitted by law, bought the products from a third-party retailer, including an online retailer, for personal, family, or household use and not for resale. There is also a California Subclass for persons in California.

The products included in this case are the following:

• DevaCurl No-Poo Original non-lathering conditioning cleanser
• DevaCurl One Condition® Original hair-conditioner
• DevaCurl Light Defining Gel
• DevaCurl Low-Poo Original cleanser
• DevaCurl Low-Poo Delight cleanser
• DevaCurl No-Poo Decadence cleanser
• DevaCurl One Condition® Delight hair-conditioner
• DevaCurl One Condition® Decadence hair-conditioner
• Melt into Moisture Mask
• Styling Cream
• DevaCurl Leave-In Decadence conditioner
• Super Stretch Coconut Curl Elongator
• Wavemaker
• DevaCurl Ultra Defining Gel

DevaCurl markets its No-Poo Original product as being “free of harsh ingredients” and a “game-changing alternative to traditional shampoo.”

The directions include three steps: First, the user should “apply a generous amount to your scalp, scrubbing it in.” Second, the user should “[r]inse thoroughly by scrubbing your scalp and letting the water move No-Poo Original through your ends.” Finally, for “additional moisture,” the user should apply One Condition Original.

“However,” the complaint claims, even if a user follows the three-step process, “the No-Poo Product causes users to sustain scalp irritation, hair loss, and/or balding during normal use. Users have hair fall out in varying degrees during and immediately after use.”

According to the complaint, users of DevaCurl’s other products have also reported hair loss, “thinning,” or “shedding” and some have reported hair falling out in “clumps.”

All three plaintiffs in this case report similar problems with the DevaCurl products, including scalp irritation, itchiness, small itchy bumps on the scalp, thinning, and excessive shedding. The complaint also reproduces numerous online complaints from other users.

Nowhere on the packaging of the DevaCurl products, the complaint claims, is there any warning of scalp irritation, hair loss, or similar effects.

While ordinary shampoos cost somewhere around $3.99, the complaint claims, the DevaCurl products are considerably more expensive: The No-Poo product costs $46.

The counts in the complaint include breaches of warranties, negligence (failure to warn, failure to test), and violations of state consumer protection laws, among other things.

Article Type: Lawsuit
Topic: Consumer
Tags: Causing damage, Deceptive Advertising