fbpx

Cracker Barrel Sharp Cheese Bites with “Butter Crackers” Illinois Class Action

The Kraft Heinz Foods Company makes snack packs of Cracker Barrel Extra Sharp Yellow and Extra Sharp White (Cheese) Bites with Butter Crackers—or at least, the product name claims that the crackers are butter crackers. The complaint for this class action alleges that the product name is deceptive and misleading because the crackers contain vegetable oils and no butter at all.

The class for this action is Illinois residents who bought the product during the applicable statutes of limitations.

The complaint alleges that a “butter cracker” does not mean ‘a cracker made with some butter’ but a cracker which is made only or predominantly with butter…”

It also says, “The [Food and Drug Administration (FDA)] recommends that where a food is labeled ‘Butter _____’ or uses the word ‘butter’ in conjunction with its name, reasonable consumers will expect that wherever butter could be used in a product, it would be, instead of butter substitutes.”

According to the complaint, consumers prefer butter to “chemically produced ‘vegetable’ oils for numerous reasons.” First, butter does not contain trans fats. Second, it is natural, made by churning cow’s milk, while vegetable oils may undergo synthetic processes “in the presence of chemical catalysts such as nickel and cadmium.”

Butter also contains nutrients and has “a creamy, sweet taste.” Vegetable oils may be “‘refined, bleached, and deodorized,’ to supposedly provide a neutral taste,” but the oils are susceptible to oxidation, which may cause the flavor to revert back to the original crude flavor. It is sometimes described as “beany,” “powdery,” or “fishy” and may have “a waxy mouthfeel which leaves an aftertaste.”

Butter is also a more expensive ingredient than vegetable oils.

The complaint reproduces the ingredient panel for the product. The ingredients for the butter crackers do not include any butter; what they do contain is “Canola Oil” and “Palm Oil.”

The complaint supplies images of products that claim to have a butter flavor. One, a box of “Sweet Butter Crackers,” shows butter in its ingredient list. Others show the qualification “Artificially Flavored” on their front labels.

The complaint alleges that Kraft Heinz “did not have to name the Product ‘Butter Crackers,” but chose to, since this is more enticing to customers.”

The product is sold at a higher price than other similar products, the complaint claims, because of the misleading representations and omissions. Presumably, “vegetable oil crackers” would not be as attractive to consumers and would be likely to sell for less than “butter crackers.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Cracker Barrel Sharp Cheese Bites with “Butter Crackers” Complaint

July 11, 2021

The Kraft Heinz Foods Company makes snack packs of Cracker Barrel Extra Sharp Yellow and Extra Sharp White (Cheese) Bites with Butter Crackers—or at least, the product name claims that the crackers are butter crackers. The complaint for this class action alleges that the product name is deceptive and misleading because the crackers contain vegetable oils and no butter at all.

Cracker Barrel Sharp Cheese Bites with “Butter Crackers” Complaint

Case Event History

Cracker Barrel Sharp Cheese Bites with “Butter Crackers” Complaint

July 11, 2021

The Kraft Heinz Foods Company makes snack packs of Cracker Barrel Extra Sharp Yellow and Extra Sharp White (Cheese) Bites with Butter Crackers—or at least, the product name claims that the crackers are butter crackers. The complaint for this class action alleges that the product name is deceptive and misleading because the crackers contain vegetable oils and no butter at all.

Cracker Barrel Sharp Cheese Bites with “Butter Crackers” Complaint
Tags: Deceptive Advertising, Deceptive Labels, Does Not Contain Implied Ingredients