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Coca-Cola Bottle-Cap Codes Rewards Program Class Action

The Coca-Cola Company has been running rewards programs relating to alphanumeric codes printed inside the bottle caps of its beverages. But the rewards have changed more than once, the complaint for this class action alleges, until they are not really rewards for the purchaser at all but donations to pre-selected charities. The complaint alleges that the rewards program misleads consumers and actually involves a form of trading stamps.

Two classes have been defined for this action:

  • The New York Class is all persons in New York who bought the products during the applicable statutes of limitations.
  • The Consumer Fraud Multi-State Class is all persons in Montana, Maine, Wyoming, Idaho, West Virginia, Kansas, Iowa, and Utah who bought the products during the applicable statutes of limitations.

According to the complaint, companies use rewards program to encourage consumers to buy their products and to generate loyalty.

The first page of the complaint shows samples of the bottle caps in question, with codes printed on the inside that participants supposedly can enter online to obtain rewards.

Initially, the complaint alleges, customers were able to use these codes or other proofs of purchase to win things of value, such as movie tickets or gift cards. But this phase did not last. “Several years later,” the complaint alleges, “the Program was modified to eliminate or reduce the frequency of prizes and replaced with the ability to participate in raffles and contests.”

But the rewards program has been changed again, the complaint says, and “no longer provides any things of value to customers, even though it is still described prominently as a Rewards program.” What do customers now get? The complaint alleges that “customers are only able to donate their accumulated rewards to pre-selected charities, such as the American Red Cross.”

The complaint alleges that the Coca-Cola rewards program is a modern trading stamp program—but it also claims that the rewards program does not fulfill the requirements for such programs, such as review by the Secretary of State before they can be presented to customers.

The complaint alleges that Coca-Cola’s “gradual suspension and elimination of any tangible rewards from its program was not carried out in accordance with the statutory requirement that it provide at least 90 days’ notice to the Secretary of State and its retail partners.” The complaint claims that Coca-Cola is supposed to have posted a bond against the loss of value of the stamps (or bottle-cap codes) and that consumers can make claims for the value of the rewards codes.

Page 6 of the complaint reproduces online postings showing consumers’ dissatisfaction with what the rewards program has become.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Coca-Cola Bottle-Cap Codes Rewards Program Complaint

June 6, 2022

The Coca-Cola Company has been running rewards programs relating to alphanumeric codes printed inside the bottle caps of its beverages. But the rewards have changed more than once, the complaint for this class action alleges, until they are not really rewards for the purchaser at all but donations to pre-selected charities. The complaint alleges that the rewards program misleads consumers and actually involves a form of trading stamps.

Coca-Cola Bottle-Cap Codes Rewards Program Complaint

Case Event History

Coca-Cola Bottle-Cap Codes Rewards Program Complaint

June 6, 2022

The Coca-Cola Company has been running rewards programs relating to alphanumeric codes printed inside the bottle caps of its beverages. But the rewards have changed more than once, the complaint for this class action alleges, until they are not really rewards for the purchaser at all but donations to pre-selected charities. The complaint alleges that the rewards program misleads consumers and actually involves a form of trading stamps.

Coca-Cola Bottle-Cap Codes Rewards Program Complaint
Tags: Breach of warranty, Fraud, Negligent Misrepresentation