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Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Class Action

What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and “natural” claims made on the packaging.

The class for this action is all those who live in Illinois who bought the product during the applicable statutes of limitations.

Chobani Complete is a low-fat yogurt which comes in at least vanilla and strawberry flavors. The complaint calls the “Complete” and “Advanced Nutrition Yogurt” claims nutrition claims. In addition, it says the packaging makes nutrient claims, including “20 Amino Acids,” “17g Complete Protein,” and “+ Prebiotic [and] Probiotic.”

The complaint alleges that the claims made on the packaging are “false, deceptive, and misleading” in several respects.

First, it alleges, the very name, “‘Complete Nutrition,’ is false, deceptive, and misleading because it fails to provide ‘complete’ nutrition as this term is understood by reasonable consumers.” It claims that consumers would understand the word “complete” to mean “having all the necessary or appropriate parts” but that “[t]he Product does not have all the necessary and appropriate parts related to an average consumer’s nutritional needs.”

Second, it alleges, “[t]he ‘Advanced Nutrition [Yogurt]’ representation is false, deceptive, and misleading because the ingredients and composition are not beyond what others have already introduced into the marketplace.”

Also, the complaint alleges, “Nutrient content claims are restricted to nutrients that have an established Reference Daily Intake (‘RDI’) or Daily Reference Value (‘DRV’).” These are set by the Food and Drug Administration (FDA). However, “[p]robiotics and prebiotics are not recognized by FDA as having an RDI or DRV, the complaint says, alleging that it is “an unlawful nutrient claim.” Further, the claim involves simply a plus sign, which is unclear.

Another claim made on the label is that the product contains “Only Natural Ingredients.” The complaint alleges this is false, deceptive, and misleading because the ingredients include monk fruit extract, and that the solvents and additives used in making the monk fruit’s aftertaste are not natural.

According to the complaint, “Consumers expect that a representation that a product is made with ‘Only Natural Ingredients’ does not only mean the ingredients are natural, but that they were obtained in a natural way—without harsh processing and additives.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Complaint

May 16, 2021

What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and “natural” claims made on the packaging.

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Complaint

Case Event History

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Complaint

May 16, 2021

What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and “natural” claims made on the packaging.

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Complaint
Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels