Walmart+ Subscription Complaint: Illusory Benefits, Hard to Cancel

September 23, 2022

Businesses have discovered that the subscription model is profitable, locking customers in to regular payments. Walmart, Inc. now offers a Walmart+ or “Walmart Plus” subscription, but the complaint alleges that the automatically-renewing subscription is unfair to consumers in a number of ways, including misleading representations of benefits and deceptive practices.