Waffle House All-Star Special False Reference Pricing Complaint

December 17, 2022

Waffle House, Inc. is a restaurant chain known for its fast but freshly-prepared food. The complaint for this class action takes issue with its price for a meal called the All-Star Special, which Waffle House has advertised as costing only $10, with the price “$13.25” displayed beside that with a strikethrough, suggesting that it previously cost that much. The complaint alleges that the All-Star Special was never offered for $13.25 and that this price is therefore what’s called a false reference price.