Tom’s of Maine Fluoride-Free “Antiplaque” Toothpaste Complaint

January 27, 2023

This class action relates to a Tom’s of Maine, Inc. toothpaste that is marketed as being “Fluoride-Free” and “Antiplaque & Whitening.” The marketing of the product is misleading, the complaint claims, because it suggests that the toothpaste contains ingredients that are as effective at preventing plaque and gingivitis as fluoride. The complaint claims that this is not true of any of the ingredients.