October 15, 2021
Target Corporation sells beauty and makeup products. In connection with this, it offers consumers a Virtual Try-On program that allows them to virtually try on things like makeup or hair color, to see how they would look in particular colors or products. But the complaint for this class action alleges that Target violates the Illinois Biometric Information Privacy Act (BIPA) because it does not fulfill the requirements of the act before taking, storing, or using consumers’ biometrics.
Case Event File: Target Collecting Biometrics with Virtual Try-On Technology BIPA ComplaintRelated to: Target Collecting Biometrics with Virtual Try-On Technology BIPA Class Action