Pandora Jewelry Facial Scans for Virtual Try-Ons Illinois BIPA Complaint

December 16, 2022

Pandora Jewelry, LLC and Pandora EComm, LLC are wholly-owned subsidiaries of the Danish jewelry company Pandora A/S. The Pandora website which sells the jewelry offers a Virtual Try-On feature that allows website visitors to see various pieces of jewelry superimposed on an image of themselves. Up until recently, the complaint for this class action alleges, this Virtual Try-On feature was available to persons in Illinois, even though the complaint claims it did not meet the requirements of that state’s Biometric Information Privacy Act (BIPA).