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Pampers “Plant-Based Liner” Implies Eco-Friendly Content Complaint

November 7, 2021

The Procter & Gamble Company offers disposable diapers under its Pampers brand that are marketed as “pure” and as having a “Plant-based liner enriched with shea butter.” The complaint alleges that consumers “will expect the Product to have a significant amount of plant-based materials compared to fossil fuel-based materials.” However, the complaint claims that testing has shown the product to be only 22% from plants, and 78% from fossil fuel products.

Case Event File: Pampers “Plant-Based Liner” Implies Eco-Friendly Content Complaint

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