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Oral-B Toothbrushing App Use of Biometrics Illinois BIPA Complaint

October 26, 2021

Taking and storing biometrics is no longer rare in our society. Many people have already had to provide a fingerprint, for example, for timekeeping purposes, but the practice has lately been growing with facial geometry scans to allow online consumers to try on makeup, hair color, or glasses. This class action brings suit against the Procter & Gamble Company (P&G) for the collection of biometrics for its Oral-B Smartphone App. The complaint alleges that the company collected, stored, and used biometric information from Illinois users without fulfilling the requirements of the state’s Biometric Information Privacy Act (BIPA).

Case Event File: Oral-B Toothbrushing App Use of Biometrics Illinois BIPA Complaint

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