NBA Discloses Video Viewing Information to Facebook Complaint

September 16, 2022

This digital privacy class action brings suit against the National Basketball Association (NBA), alleging that it violated the federal Video Privacy Protection Act (VPPA) by disclosing Personal Viewing Information of its NBA.com website visitors to Meta, Inc., or Facebook, without their consent. The complaint alleges that the NBA collects this information and shares it through the use of cookies, software development kits (SDKs), and pixels, in particular the Facebook pixel.