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Mary Kay Cosmetics Virtual Try-On Biometrics BIPA Complaint

July 29, 2021

At the website for Mary Kay Cosmetics, Inc., consumers can virtually “try on” the company’s make-up products with its “MirrorMe” program. But the complaint alleges that this program’s “features function, at least in part, by scanning, collecting, storing, and using customers’ or potential customers’ facial biometrics.” Why is this a problem? The complaint alleges it exposes those who use the program “to serious and irreversible privacy risks” and also violates the Illinois Biometric Information Privacy Act (BIPA).

Case Event File: Mary Kay Cosmetics Virtual Try-On Biometrics BIPA Complaint

Related to: Mary Kay Cosmetics Virtual Try-On Biometrics BIPA Class Action