Louis Vuitton North America Virtual Try-On Illinois BIPA Complaint

April 8, 2022

Companies appear to be using consumers’ biometrics more and more often, for anything from timekeeping to virtual try-on applications. One such company, says the complaint for this class action, is Louis Vuitton North America, Inc. (LVNA), which the complaint alleges uses facial scans to allow consumer to virtually try on its luxury eyewear, without fulfilling the requirement of the Illinois Biometric Information Privacy Act (BIPA).