Juul and Altria Anticompetitive E-Cigarette Agreement Complaint

July 1, 2020

This antitrust class action brings suit against what it calls “horizontal competitors”—Altria Group, Inc., Altria Enterprises, LLC, and Juul Labs, Inc.—to eliminate competition by the Altria companies in the e-cigarette market. According to the complaint, this involved Juul and Altria agreeing that Altria would exit the market in exchange for partial ownership of Juul. The complaint calls this a “horizontal allocation of the market[,]” a market it claims Juul was monopolizing.

Case Event File: Juul and Altria Anticompetitive E-Cigarette Agreement Complaint

Related to: Juul and Altria Anticompetitive E-Cigarette Agreement Class Action