November 19, 2021
Hearst Communications, Inc. sells mailing lists that this class action alleges contain subscribers’ “names and likenesses, along with other highly sensitive personal information…” It sells this information to parties like data aggregators, list brokers, and “aggressive marketing companies,” says the complaint. The complaint calls this a monetization of subscribers’ names and likenesses, which violates California’s Right of Publicity Law (CRPL).
Case Event File: Hearst Sale of Magazine Subscriber Information California ComplaintRelated to: Hearst Sale of Magazine Subscriber Information California Class Action