Google’s Reserve Price Optimization Plan Raises Advertising Prices Complaint

September 15, 2022

Google, LLC and its parent company, Alphabet, Inc., are in the advertising business, acting as brokers between publishers with ad space or impressions and advertisers with display advertising on the advertising exchange AdX. But the complaint for this class action alleges that Google manipulates the ad-space auctions with a program called Reserve Price Optimization that raises the price advertisers must pay to display their ads.