February 13, 2023
Franchise Group, Inc. sells things like furniture, mattresses, and appliances on its website, americanfreight.com. But the complaint for this class action alleges that the company uses false reference pricing to make consumers think they are getting a bargain—that is, the complaint alleges that the company invents false “original” prices for goods, making consumers think they have a higher value, then offers a lower price as a “discount.”
Case Event File: Franchise Group Website False Reference Pricing ComplaintRelated to: Franchise Group Website False Reference Pricing Class Action