Franchise Group Website False Reference Pricing Complaint

February 13, 2023

Franchise Group, Inc. sells things like furniture, mattresses, and appliances on its website, americanfreight.com. But the complaint for this class action alleges that the company uses false reference pricing to make consumers think they are getting a bargain—that is, the complaint alleges that the company invents false “original” prices for goods, making consumers think they have a higher value, then offers a lower price as a “discount.”