Facebook Pixel Collects Tax Filing Information Complaint

January 23, 2023

While this class action is yet another against Meta Platforms, Inc. that takes issue with the collection of information by its Facebook Pixel tracking tool, it highlights an area of alleged information collection that is even more concerning: tax preparation. The complaint alleges the Pixel “is being improperly used on the websites of financial services providers and online tax-filing services,” to send Meta private financial and tax filing information. The complaint states flatly that “transmission of tax-filer data is a crime.”