Estée Lauder Virtual Try-On Biometrics Collection Illinois BIPA Complaint

May 20, 2022

Companies nowadays are comfortable collecting large amounts of personal information from consumers—but should consumers be equally comfortable with this? At issue in this class action is the Virtual Try-On feature of Estée Lauder Companies, Inc. and the collection of facial scans in Illinois, without first meeting the requirements of the state’s Biometric Information Privacy Act (BIPA).