Dress Barn False “Original” Prices on Merchandise California Complaint

April 15, 2022

The complaint for this class action sues the Dress Barn, Inc., claiming it has engaged in false reference pricing. The complaint explains the offense this way: “False reference pricing occurs when a seller fabricates a false ‘original’ price for a product and then offers that product at a substantially lower price under the guise of a sale.” This leads customers to believe they are getting something of greater value, the complaint says, because the false higher price implies higher quality.