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Dove Bars “Milk Chocolate” Coating Vegetable Oil Content New York Complaint

January 1, 2021

Mars Wrigley Confectionary US, LLC makes the well-known Dove ice cream bars—but this class action takes issue with the company’s marketing of this treat. The complaint claims that the portrayal of outer layer as “milk chocolate” is deceptive and misleading because the coating contains vegetable oil—an “ingredient[] consumers do not expect in chocolate[.]”

Case Event File: Dove Bars “Milk Chocolate” Coating Vegetable Oil Content New York Complaint

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