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Crest, Oral-B “Gum & Enamel Repair” Toothpaste Missouri Complaint

July 14, 2021

The Proctor & Gamble Company (P&G) owns both the Crest and Oral-B brands. Each brand offers a Gum & Enamel Repair toothpaste. The complaint alleges that the labeling of these products are false and misleading, because, it says, “while toothpaste may help control, reduce, or prevent gingivitis, it cannot repair gums[.]” The complaint claims that P&G has violated the Missouri Merchandising Practices Act (MMPA), among other things.

Case Event File: Crest, Oral-B “Gum & Enamel Repair” Toothpaste Missouri Complaint

Related to: Crest, Oral-B “Gum & Enamel Repair” Toothpaste Missouri Class Action