Brilliant Earth Virtual Try-On of Engagement Rings Illinois BIPA Complaint

February 17, 2023

This Illinois class action brings suit against Brilliant Earth Group, Inc. The complaint alleges that the company has a Virtual Try-On feature at its website that allows visitors to see what various pieces of jewelry, including engagement rings, look like on them. To do this, the complaint alleges, the company takes scans of hand geometry, without meeting the requirements of the state’s Biometric Information Privacy Act (BIPA), which regulates the collection, storage, and use of biometrics.