August 5, 2021
Aveda Corporation has a “Try On” feature at its website that allows consumers to virtually try on different hair styles and colors. The application takes a facial scan of the consumer’s face so that it can accurately add color to the person’s hair. The complaint alleges that Aveda has been collecting and storing such data, including for persons in Illinois, without meeting the requirements of the Illinois Biometric Information Privacy Act (BIPA).
Case Event File: Aveda “Try-On” Feature Collects Facial Scans BIPA Illinois ComplaintRelated to: Aveda “Try-On” Feature Collects Facial Scans BIPA Illinois Class Action
