Active Wow Activated Charcoal Tooth Products Misleading Claims Complaint

October 19, 2020

Active Wow (officially Matherson Organics, LLC) offers a line of tooth products containing active charcoal that the company advertises as safe and beneficial. The complaint for this class action alleges that Active Wow does not “possess the requisite evidence to substantiate its claims concerning the benefits and safety of its Charcoal Tooth Products”—and, in fact, it alleges that there is no such evidence, since “[t]he consensus of respected dentists, researchers and industry experts weighs against the use of charcoal dentifrices.”

Case Event File: Active Wow Activated Charcoal Tooth Products Misleading Claims Complaint

Related to: Active Wow Activated Charcoal Tooth Products Misleading Claims Class Action