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Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Class Action

Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.”

The class for this action is all persons who bought one or more of the products within the applicable statutes of limitations in New York State.

The products at issue include the following:

  • Puppy Tearless Shampoo
  • Hypoallergenic Shampoo for Cats
  • Tearless Kitten Shampoo
  • 2-in-1 Tearless Shampoo and Conditioner
  • Soothing Hot Spot Shampoo
  • Skin-Soothing Shampoo
  • Shed Control Shampoo
  • Whitening Shampoo
  • Waterless Shampoo
  • Hypoallergenic Shampoo
  • Itch Soothing Shampoo
  • Calming Shampoo
  • Deodorizing Shampoo
  • Oatmeal Conditioner
  • Oatmeal Shampoo

Burt’s Bees is known for selling eco-friendly, natural personal care products. The complaint alleges, “As of May 2021[,] Burt’s has used its image of eco-friendly and natural to create consumer expectations which simply mislead.”

It quotes the Burt’s Bees Pets website as saying, “Since 1984, Burt’s Bees has been working in harmony with nature to create products that work for both people and planet. Burt’s Bees Natural Pet Care was developed on the same foundation…” The statements reinforce the “natural” claims: “Burt’s Bees Natural Pet Care products’ manufacturing, packaging, and distribution adhere to the highest environmental standards and are made from safe, natural ingredients.”

The plaintiff in this case, Moshe Goldfarb, bought two of the products at issue, Burt’s Bees 2-in-1 Tearless Shampoo & Conditioner for Puppies and Burt’s Bees Oatmeal Shampoo for Dogs.

The complaint says that both products contain certain synthetics: coco betaine, coco glucoside, glyceryl oleate, disodium cocoyl glutamate, glycerin, xanthan gum, potassium sorbate, and sodium benzoate. According to the complaint, “both products contain minute amounts of natural substances[,]” including honey, beeswax, colloidal oatmeal, linum usitatissimum (linseed) oil, and buttermilk powder.

The complaint alleges that Goldfarb “has since learned that [] all of the Products’ weightiest ingredients (aside from water), are synthetic…”

According to the complaint, “[d]og and cat owners have reported that their pets have died shortly after using Burt’s Bees shampoos.” It quotes the supervising veterinarian for an autopsy on a dead cat as saying that the autopsy “found that the entire GI trac[t] was ulcerated, the kidneys and multiple organs were shutting down. So they think a toxicity occurred. The cats bad been grooming themselves and grooming each other and ingesting this [Burt’s Bees] shampoo…”

The complaint makes the following allegations:

  • That the primary surfactant for each product, coco betaine—a synthetic—is 8-15% of the product weight.
  • That all other products in the line except Waterless contain the synthetics coco glucoside, glyceryl oleate, glycerin, xanthan gum of 2-7% product weight.
  • That Waterless contains other synthetics.
  • That all the products contain the synthetics potassium sorbate, phenoxyethanol, and/or sodium benzoate.
Article Type: Lawsuit
Topic: Consumer, News

Most Recent Case Event

Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Complaint

June 3, 2021

Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.”

Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Complaint

Case Event History

Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Complaint

June 3, 2021

Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.”

Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Complaint
Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels