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Billie Automatic Subscription Renewals California Requirements Class Action

California’s Automatic Renewal Law (ARL) sets forth requirements for businesses that offer subscriptions or continuous services. The complaint for this class action alleges that Billie, Inc. automatically renewed customer subscriptions but did not fulfill the requirements of the California law for California customers.

The class for this action is all persons in California who, within the applicable statutes of limitations until the entry of judgment in this case, bought any product or service in response to a automatic renewal offer, as defined in § 1601(a) of the ARL, from Billie, its predecessors, or their affiliates, from the website www.mybillie.com.

Billie offers subscriptions to things like skincare products. The plaintiff in this case, Selinda Arreola, while in California, bought a subscription plan from Billie at www.mybillie.com. The subscription involved a shaving razor and blades, costing $9.70.

The Billie subscription plan violated the ARL in a number of ways, according to the complaint. It makes these allegations:

  • When it made the automatic renewal offer, it did not present the terms of the offer in a clear and conspicuous manner, and in visual proximity to the its request for consent to the offer, before the subscription agreement was fulfilled.
  • It charged Arreola’s payment method without first getting her affirmative consent to the agreement that contained the terms of the automatic renewal terms.
  • It did not provide an acknowledgement that included certain specific information. That information includes the automatic renewal offer terms, the cancellation policy, and instructions on how to cancel the subscription, presented in a form that can be retained by the customer.

The complaint alleges that, because the automatic renewal terms “were not properly disclosed[,] [Arreola] did not understand the frequency at which she would continue to be charged $9.70.” The complaint claims that Arreola then tried to cancel her subscription online but was not able to do it because Billie does not offer enough information about how to do this.

According to the complaint, Arreola has now been charged for at least six monthly orders of items she does not want to receive.

In addition to all the requirements on how businesses must proceed with subscription or continuous service offers, the ARL contains another provision, one that governs situations where businesses do not obey the law. The complaint quotes the law on this:

“In any case in which a business sends any goods, wares, merchandise, or products to a consumer, under a continuous service agreement or automatic renewal of a purchase, without first obtaining the consumer[’]s affirmative consent … the goods, wares, merchandise, or products shall for all purposes be deemed an unconditional gift to the consumer, who may use or dispose of the same in any manner her or she sees fit without any obligation whatsoever on the consumer’s part to the business.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Billie Automatic Subscription Renewals California Requirements Complaint

August 27, 2021

California’s Automatic Renewal Law (ARL) sets forth requirements for businesses that offer subscriptions or continuous services. The complaint for this class action alleges that Billie, Inc. automatically renewed customer subscriptions but did not fulfill the requirements of the California law for California customers.

Billie Automatic Subscription Renewals California Requirements Complaint

Case Event History

Billie Automatic Subscription Renewals California Requirements Complaint

August 27, 2021

California’s Automatic Renewal Law (ARL) sets forth requirements for businesses that offer subscriptions or continuous services. The complaint for this class action alleges that Billie, Inc. automatically renewed customer subscriptions but did not fulfill the requirements of the California law for California customers.

Billie Automatic Subscription Renewals California Requirements Complaint
Tags: Automatic Subscription Renewal or Continuous Service Agreement