fbpx

Best Naturals Pure Antarctic “Krill” Supplement Class Action

The complaint for this class action states right up front, “This is a [straightforward] case of adulteration, deception, and fraud.” It brings suit against Best Nutritionals, LLC, alleging that its Best Naturals Pure Antarctic Krill dietary supplement is adulterated and does not contain real krill.

The National Class for this action is all persons in the US who bought the products in the US during the maximum statute of limitations period. New York and California Classes are also defined.

Many scientific studies show that Omega-3 fatty acids (OM3s) provide health benefits, including beneficial effects on negative health conditions such as cardiovascular disease, age-related macular degeneration, Alzheimer’s disease, dementia, dwindling cognitive function, rheumatoid arthritis, high blood pressure, and others. The most important OM3s for humans are docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).

The American Heart Association recommends that adults eat one to two servings of seafood each week. But Americans don’t eat very much seafood, so many have turned to supplements to get more DHA and EPA.

OM3s can be found in various ocean sources, including fatty fish, krill, and algae. The complaint describes krill as “tiny, shrimp-like crustaceans” that can be found in the Antarctic Ocean. The complaint notes that “krill oil is a rich source of Omega-3s, containing approximately 30 percent to 40 percent EPA and DHA. There are, however, numerous differences between standard fish oil and krill oil, which makes the latter both more desirable and expensive.”

Some studies have shown that the molecular form of the OM3s makes a difference to their biological effects in the body. Krill oil may be “better absorbed than fish oil”—and the complaint alleges that the krill products at issue in this case have that assertion on their principal display panels.

Krill is also alleged to have significant amounts of other beneficial substances and, since it’s from the lower end of the food chain and comes from less polluted waters, some believe it is a purer and cleaner source of OM3s. Some consumers are willing to pay more for it than they will pay for fish oils.

However, the complaint claims that unscrupulous companies adulterate krill, most commonly with soybean oil or fish oil, and it claims that the Best Naturals krill supplement is adulterated and does not contain real krill oil. It refers to standards from the United States Pharmacopeia’s National Formulary (USP-NF) for mass spectra graphs to compare with Best Naturals krill oil.

The complaint asserts, “As demonstrated [in the graphs] below, the Best Naturals Product does not contain phosphatidycholine, is therefore not authentic krill, and is clearly adulterated.” It points to, in particular, the C16 DHA standards at one point in the spectra, which is all but missing from the Best Naturals product.

The complaint calls the labeling of the product “false, misleading, unlawful, and deceptive, in violation of state consumer protection laws.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Best Naturals Pure Antarctic “Krill” Supplement Complaint

July 13, 2021

The complaint for this class action states right up front, “This is a [straightforward] case of adulteration, deception, and fraud.” It brings suit against Best Nutritionals, LLC, alleging that its Best Naturals Pure Antarctic Krill dietary supplement is adulterated and does not contain real krill.

Best Naturals Pure Antarctic “Krill” Supplement Complaint

Case Event History

Best Naturals Pure Antarctic “Krill” Supplement Complaint

July 13, 2021

The complaint for this class action states right up front, “This is a [straightforward] case of adulteration, deception, and fraud.” It brings suit against Best Nutritionals, LLC, alleging that its Best Naturals Pure Antarctic Krill dietary supplement is adulterated and does not contain real krill.

Best Naturals Pure Antarctic “Krill” Supplement Complaint
Tags: "Pure" Product Contains Other Substances, Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels