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Bang Energy Drink Investigation

Do you drink Bang energy drinks? Is Bang truly “the healthiest energy drink” as its maker, VPX, claims? According to a lawsuit filed by Monster Energy Company, it’s just a lot of hype, meant to deceive consumers.

The lawsuit says VPX advertises Bang as “nothing short of a miracle drink that delivers benefits and cures that have evaded scientists for decades.” Among the claims, the lawsuit says, is that it can “help cure Alzheimer’s Disease, Parkinson’s Disease, Huntington’s Disease, and other forms of dementia.”

VPX denies this. But in a YouTube video entitled, “How Does Creatine Work? Supplement Showdown,” Bang’s creator, Jack Owoc, says, “There is also exciting research that shows that a creatine peptide, like we have patented, with a long-chain fat added to it can cross the blood-brain barrier twenty times more efficiently than regular creatine. …. It also helps with all forms of dementia, including Alzheimer’s, Parkinson’s, Huntington’s and other forms of dementia.”

VPX also refers to other energy drinks as “high sugar, life-sucking soda” and badmouths Monster’s drinks in particular.

The lawsuit claims damages to Monster, but it offers nothing to consumers who have been paying $2 and up per can because they’ve believed VPX’s claims. We’re investigating to see if a class action is needed.

The lawsuit claims that Owoc’s position as Chief Scientific Officer of VPX is “based exclusively on his previous stint as a high school science teacher.”

Owoc’s response? That “at one time I taught six different science disciplines in the Broward County School System proving my highly versatile command of science. Humbly speaking, I am by far the most innovative and prolific scientist in the history of sports nutrition and performance enhancing beverages.”

According to the lawsuit, even if the active ingredients—Super Creatine and something called BCAAs—could deliver on VPX’s claims, they “are sprinkled into BANG in such low amounts that none of the purported benefits could ever be delivered through safe consumption of BANG.”

Perhaps the best example of VPX’s bombast is its legal name—Vital Pharmaceuticals, Inc.—for a company that does not make real pharmaceuticals, which would require FDA approval. In fact, in 2015, the FDA wrote the company a warning letter about the use of an ingredient in its Redline White heat and MD2 Meltdown supplements that caused them to be “adulterated.”

What most of the Bang drinks do contain is caffeine—a whopping 300 mg. per can, or as much as three cups of coffee. No doubt this produces an energy surge, but it can also be dangerous for those with heart problems or those younger than 18. In 2008, four Florida middle school students were hospitalized with elevated heart rates and sweating after they shared a can of an earlier VPX product, Redline.

If you’ve been buying Bang energy drinks, fill out the form on this page and let us know what your experience was.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Misrepresentation, Drug-Like Claims