Bagel Bites Pizza Snacks “Mozzarella” Content Class Action

Kraft Heinz Foods Company makes a popular frozen food called Bagel Bites Pizza Snacks, with the promise of “mozzarella cheese” prominently placed on the front of the box. The complaint for this class action alleges that this representation is misleading, because the product does not contain only real mozzarella cheese.

The class for this action is all those who live in New York who bought the product during the applicable statute of limitations.

Page 2 of the complaint shows an image of the Pizza Bites box. In the top right-hand corner is the product name: Bagel Bites” and “Pizza Snacks.” Prominently placed at the center lower area, in large letters, are the words “mozzarella cheese.” Beneath that, in smaller letters, are the words, “mini bagels with mozzarella cheese and tomato sauce.” A “Real Dairy” circular seal on the box says, “Made with real cheese” and another promises “7g of protein per serving.”

The complaint asserts that consumers expect a “pizza” product to include three elements: wheat crust, tomato sauce, and mozzarella cheese. It claims that even when the crust is replaced by a mini-bagel, consumers will still expect the tomato sauce and mozzarella.

In the case of the Bagel Bites product, however, the complaint alleges that its representations are misleading, because it does not contain real mozzarella cheese. The complaint shows an image of the product’s ingredient panel, which lists instead “Cheese Blend,” “Part-Skim Mozzarella Cheese,” and “Modified Food Starch.”

According to the complaint, “Consumers want real mozzarella cheese in pizza because they value (1) its soft, moist texture, (2) its milky, yet tangy taste and (3) its high protein but relatively low calories and sodium compared to other cheeses.” It contends that consumers do not want to be promised mozzarella and then have it replaced by “a cheese blend with modified food starch.”

The “Real” seal is owned by the National Milk Producers Federation (NMPF), which authorizes its use. The complaint quotes its website as saying, “When you see the REAL® logo on a product in a store or on a menu in a restaurant, you can trust it’s the real thing and not a pale imitation.”

The complaint says that the NMPF does not permit the use of the seal if a cheese ingredient contains extenders and fillers such as the Modified Food Starch contained in the Bagel Bites product.

Also, the complaint says that under federal law, “mozzarella cheese is required to be made from dairy ingredients and can have only a small number of other optional ingredients.” These can include more milk or cream, “clotting enzymes, vinegar, coloring, salt or antimycotics.”

With the inferior ingredients, the complaint charges that the so-called mozzarella used in the Bagel Bites product has less nutritional value, “a flat ‘cardboard-like’ taste and a rubbery mouthfeel.” Therefore, the complaint says, the cheese should be described as “imitation mozzarella cheese.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Bagel Bites Pizza Snacks “Mozzarella” Content Complaint

February 6, 2021

Kraft Heinz Foods Company makes a popular frozen food called Bagel Bites Pizza Snacks, with the promise of “mozzarella cheese” prominently placed on the front of the box. The complaint for this class action alleges that this representation is misleading, because the product does not contain only real mozzarella cheese.

Bagel Bites Pizza Snacks “Mozzarella” Content Complaint

Case Event History

Bagel Bites Pizza Snacks “Mozzarella” Content Complaint

February 6, 2021

Kraft Heinz Foods Company makes a popular frozen food called Bagel Bites Pizza Snacks, with the promise of “mozzarella cheese” prominently placed on the front of the box. The complaint for this class action alleges that this representation is misleading, because the product does not contain only real mozzarella cheese.

Bagel Bites Pizza Snacks “Mozzarella” Content Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels