Atkins Shakes: Do They Deliver on Their Promises?

Can a bottled drink really replace a meal? How healthy and nutritious are Atkins Shakes?

Consumers want products that will simplify their lives but provide quality and nutrition. Since they are willing to pay more for products they perceive to be healthy, companies take pains to stress the nutritional aspect of their products. But do these types of drinks deliver what they promise?

The Atkins Shakes come in nine varieties:

  • Café Caramel Shake
  • Dark Chocolate Royale Shake
  • French Vanilla Shake
  • Milk Chocolate Delight Shake
  • Mocha Latte Shake
  • Strawberry Shake
  • Chocolate Banana Energy Shake
  • Larger Size: Vanilla Cream Shake
  • Larger Size: Creamy Chocolate Shake
  • Atkins® Plus Chocolate
  • Atkins® Plus Vanilla

The company’s website pages for the drinks stress nutrition: “Sweet and creamy Atkins® Shakes make for a perfect meal or snack with the kind of protein, calcium, and essential vitamins and minerals that keep you satisfied throughout the day.”

The page for the Chocolate Banana Shake promises, “Each delicious Chocolate Banana shake contains real fruit and an excellent source of vitamins B3, B5, B6 & B12 to give you steady energy. Atkins energy shakes are made with 15g of high quality protein, 5g of fiber, and contain no artificial colors or preservatives.”

The Vanilla Shake bids you to “[e]njoy the delicious taste of real dairy cream with sweet vanilla to give you the perfect mix of protein and essential vitamin & minerals to keep your energy steady and satisfy your hunger.”

The Atkins Plus Shakes offer even more, claiming to be “packed with 30g of high quality dairy protein, 7g of fiber and 20 vitamins and minerals. Atkins Plus shakes give you steady energy throughout the day, so they are the perfect meal replacement or complement to your workout routine.”

Atkins products are meant to help those who want to follow the Atkins diet, which features low carbohydrates. Atkins does not mind things like artificial sweeteners or preservatives. They are geared for weight loss and, purportedly, for better health.

But “the perfect meal replacement”? Can a bottled drink really supply that much nutrition, along with high levels of protein and fiber? We’re investigating.

If you’ve tried the Atkins shakes, we’d like to hear from you. Fill out the form on this page and let us know about your expectations and experience.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Contents Have Less of Active Ingredient Than Label Claims, Deceptive Advertising, Deceptive Labels