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Ashley Madison Fake Female Profiles Class Action

Dating site AshleyMadison.com and its conglomerate Avid Life Media are the target of a class action lawsuit that asserts the company fraudulently lures men with fake females, misrepresenting some of the profiles on the site as real women interested in seeking a male for an extramarital affair. In fact, the AshleyMadison.com slogan is, “Life is Short. Have an Affair.” The suit contends male consumers pay for the likelihood of meeting females with which to have an affair, and not to communicate with female “bots,” or fake women. The site markets itself as having an overall 70/30 male-to-female gender split, with an under-30 market of one-to-one. In fact, the suit alleges, only 15% of AshleyMadison.com users are female.

Plaintiff David Poyet is a Los Angeles resident and an AshleyMadison.com user since 2014. Poyet bought and used credits on the site under the impression he was communicating with actual women interested in having an affair. However, a hacking incident in July 2015 revealed the AshleyMadison.com users’ personal information, which was released to the public one month later. The data showed that 15% of the profiles were female—not 30% as advertised. Additionally, the lawsuit asserts AshleyMadison.com fraudulently created fake female profiles, and over 70,000 female “bots” to send male users contrived messages in order to sexually lure them, and thus spend more money. Members are charged “credits” for each communication to another profile, whether it's a fake or actual person.

The lawsuit claims that the hacking incident showed how deliberate and calculating AshleyMadison.com was in luring men. They hired employees to specifically create fake profiles and concoct canned sexually suggestive messages that were sent at random times in order to appear natural. The legal complaint details “the story of a company trying to weave the illusion that women on the site are eager and plentiful.”

David Poyet and the class members contend they would not have joined AshleyMadison.com had they known the number of women on the site was grossly exaggerated, and the females initiating communications were not real people.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Complaint Alleges Ashley Madison Hookup Site Lures Men with Fake Women

October 29, 2015

Dating site AshleyMadison.com and its parent company Avid Life Media are the target of a class action lawsuit that asserts the company fraudulently lures men with fake females, misrepresenting some of the profiles on the site as real women interested in seeking a male for an extramarital affair, when many of them are in fact female “bots.” The site markets itself as having an overall 70/30 male-to-female gender split, with an under-30 market of one-to-one. In fact, the suit alleges, only 15% of AshleyMadison.com users are female.

ashley_madison_complaint.pdf

Case Event History

Complaint Alleges Ashley Madison Hookup Site Lures Men with Fake Women

October 29, 2015

Dating site AshleyMadison.com and its parent company Avid Life Media are the target of a class action lawsuit that asserts the company fraudulently lures men with fake females, misrepresenting some of the profiles on the site as real women interested in seeking a male for an extramarital affair, when many of them are in fact female “bots.” The site markets itself as having an overall 70/30 male-to-female gender split, with an under-30 market of one-to-one. In fact, the suit alleges, only 15% of AshleyMadison.com users are female.

ashley_madison_complaint.pdf
Tags: Deceptive Advertising, Deceptive Online Services, Unfair Services