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Algenist “Vegan Collagen” Products Skin Penetration Class Action

This class action brings suit against Algenist, LLC for its “vegan collagen” products. It alleges that representations about its topical skincare products are “false and misleading,” first, it says, because collagen products cannot penetrate the skin, and second, it claims, because plants cannot produce collagen.

The class for this action is all people who bought the products that falsely advertised that they contained “vegan collagen” that would provide “advanced anti-aging” benefits, during the applicable statutes of limitations. The Algenist Collagen products include, but are not limited to, the following:

  • Algenist Genius Collagen Calming Relief
  • Algenist Genius Liquid Collagen
  • Algenist Genius Sleeping Collagen

Algenist claims that its products provide “vegan collagen” which offers “advanced anti-aging” benefits and “restore[s] bounce and resilience with active vegan collagen.” But the complaint alleges that these claims are not true.

The complaint calls collagen “the main structural protein in animal and human connective tissues, most notably human skin” and “one of the main building blocks for bones, skin, hair, muscles, tendons, and ligaments.”

Human bodies make collagen, but they make less of it as the body ages. By the time people are in their twenties or thirties, the complaint alleges, the body is making less collagen. The skin begins to get thinner and have less elasticity, which eventually leads to wrinkles and sagging skin. People who use collagen products are seeking to replace the lost collagen production. Collagen can be taken as a supplement.

Some makers of collagen claim that their products are “made of genetically engineered microorganisms, such as yeasts and bacteria[,]” the complaint alleges. “However, because collagen is naturally an animal byproduct, it’s impossible for there to be a ‘vegan collagen’ variant.”

The complaint asserts, “Collagen cannot be found in plants, or non-mammalian life. Therefore plant-based collagen is not even truly collagen.” According to the complaint, “vegan collagen” is made when “human genes that code for collagen are added to the genetic structure of bacteria and modified yeasts. The yeast or bacteria then starts to produce the building blocks of human collagen. Typically pepsin, a digestive enzyme is added to help structure the collagen molecules to mimic the exact structure of human collagen.”

Also, the complaint claims that collagen molecules are large—too large, in fact, to penetrate skin. This means, the complaint claims, that when a collagen product is applied to the skin, it cannot affect or improve the skin texture. The complaint also claims that “no topical collagen product can stimulate and increase natural collagen production.”

“Thus,” the complaint alleges, while there is some authority to suggest that ingesting collagen orally has some (mild0 effect on skin hydration, elasticity and wrinkling, topical collagen products are simply worthless as they are incapable of having any anti-aging or skin-firming effects on the skin.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Algenist “Vegan Collagen” Products Skin Penetration Complaint

January 3, 2022

This class action brings suit against Algenist, LLC for its “vegan collagen” products. It alleges that representations about its topical skincare products are “false and misleading,” first, it says, because collagen products cannot penetrate the skin, and second, it claims, because plants cannot produce collagen.

Algenist “Vegan Collagen” Products Skin Penetration Complaint

Case Event History

Algenist “Vegan Collagen” Products Skin Penetration Complaint

January 3, 2022

This class action brings suit against Algenist, LLC for its “vegan collagen” products. It alleges that representations about its topical skincare products are “false and misleading,” first, it says, because collagen products cannot penetrate the skin, and second, it claims, because plants cannot produce collagen.

Algenist “Vegan Collagen” Products Skin Penetration Complaint
Tags: Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do