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Advanced Clinicals Hyaluronic Acid Moisture Claims Class Action

This class action concerns Hyaluronic Acid beauty products, sold by Concept Laboratories, Inc., doing business as Advanced Clinicals. The advertising and marketing for the products makes claims about hyaluronic acid and the skin’s ability to attract, absorb, or hold moisture with its use, but the complaint alleges that these claims are not true and that the products cannot do what they are advertised to do.

The class for this action is all natural persons who, between January 26, 2018 and the present, bought any of the Hyaluronic Acid products in California. The products at issue include the following:

  • Hyaluronic Acid Instant Skin Hydrator a/k/a Hyaluronic Acid Cream
  • 1000x Boost Hyaluronic Extra Dry Skin Gel Face Cream
  • Hyaluronic Acid + Aloe Vera Toner
  • Hyaluronic + Aloe Facial Mist.

Advanced Clinicals makes body scrubs, face cleansers, hair treatments, creams, lotions, and other similar products.

According to the complaint, the company claims that its products contain “professional grade” hyaluronic acid. The complaint quotes a number of statements about the hyaluronic products from the company website: “Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture.” “With that said, our hydrating cream attracts 1,000 times its weight in moisture!” “Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.”

The complaint alleges that, even in its dry state, hyaluronic acid cannot absorb 1,000 times its weight in water, and that when it is in the product, it is already saturated with water and incapable of absorbing more.

In fact, the complaint claims, “hyaluronic acid has no particular ability to attract, hold or retain moisture/water compared to other common compounds…”

The complaint reviews the chemical makeup of hyaluronic acid and alleges, “Published data from studies by chemists prove that hyaluronic acid attracts and retains only a fraction of its weight in water from the atmosphere. At least eight labs have reported that hyaluronic acid binds a small amount of water, equivalent to about half the weight of the hyaluronic acid, or between 9 and 19 water molecules…”

The complaint contends, “If hyaluronic acid were capable of absorbing water in the amounts advertised, it would act as a desiccant, not a moisturizer. That is because, if it were that hygroscopic, the hyaluronic acid would tend to draw water out of the skin, thereby achieving the opposite effect as the one [the company] advertises.”

The complaint claims that Advanced Clinicals “has embarked on a long-term advertising campaign to trick consumers into believing that many of its products contain cutting-edge scientific technologies that will offer younger, healthier skin, when [the company] knows that its claims are false and misleading to reasonable consumers.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Advanced Clinicals Hyaluronic Acid Moisture Claims Complaint

January 26, 2022

This class action concerns Hyaluronic Acid beauty products, sold by Concept Laboratories, Inc., doing business as Advanced Clinicals. The advertising and marketing for the products makes claims about hyaluronic acid and the skin’s ability to attract, absorb, or hold moisture with its use, but the complaint alleges that these claims are not true and that the products cannot do what they are advertised to do.

Advanced Clinicals Hyaluronic Acid Moisture Claims Complaint

Case Event History

Advanced Clinicals Hyaluronic Acid Moisture Claims Complaint

January 26, 2022

This class action concerns Hyaluronic Acid beauty products, sold by Concept Laboratories, Inc., doing business as Advanced Clinicals. The advertising and marketing for the products makes claims about hyaluronic acid and the skin’s ability to attract, absorb, or hold moisture with its use, but the complaint alleges that these claims are not true and that the products cannot do what they are advertised to do.

Advanced Clinicals Hyaluronic Acid Moisture Claims Complaint
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do