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7-Eleven No Warnings on Super-Addictive Juul E-Cigarettes Florida Class Action

Among the products 7-Eleven stores sell are tobacco and other smoking products. These now include Juul e-cigarettes. This class action brings suit against 7-Eleven, Inc., alleging that the company knew about the extra-addictive nature of e-cigarettes but marketed them as a safer or at least comparable alternative to tobacco cigarettes. The complaint alleges that “a single Juul e-cigarette delivers the same amount of nicotine as an entire pack of traditional cigarettes.”

The class for this action is all Florida residents who bought Juul e-cigarettes from 7-Eleven, Inc. in Florida, between January 31, 2018 and the present.

Previous class actions by other parties have taken on Juul’s alleged targeting of its marketing of e-cigarettes to youth, by using young adult models to make vaping look glamorous. The complaint alleges, “Juul has been accused by government agencies and in various lawsuits of targeting young and underage people in its advertising in order to get a new generation addicted to nicotine.” In this case, the issue is not age but nicotine delivery and addictiveness.

The amount of nicotine in Juul e-cigarettes is higher than not only tobacco cigarettes but other e-cigarettes, the complaint alleges: “This is partially because the Products contain protonated nicotine, which allows users to absorb higher concentrations than they would from products made with free-base nicotine.” This type of nicotine is also less harsh, the complaint claims, so that even those who were not previously used to regular cigarettes are not put off from smoking them.

The products have a sleek, discreet appearance, and do not create smoke, making them seem even more attractive.

In addition to the problems with addiction, the complaint alleges, Juul products have also been “associated with nicotine poisoning and toxicity. The Food and Drug Administration has received numerous reports of Juul users, primarily teenagers and young adults, who have suffered seizures and convulsions as a result of nicotine poisoning and toxicity.”

Additionally, the complaint claims, Juuls expose people to “potentially harmful chemicals, including nicotine and formaldehyde, as well as heavy metals, such as lead. Researchers have also found links to an incurable lung condition known as popcorn lung.”

According to the complaint, 7-Eleven knew that the products were very addictive and possibly dangerous: “Prior to the Products[’] debut in 2014, Juul specifically informed Defendant 7-Eleven of the Products’ chemistry in order to persuade [it] to purchase the new Products.”

Despite this, the complaint claims, 7-Eleven did not put warnings on the products to inform consumers of the higher risk of addiction and other potentially harmful effects associated with Juul e-cigarettes.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

7-Eleven No Warnings on Super-Addictive Juul E-Cigarettes Florida Complaint

January 31, 2022

Among the products 7-Eleven stores sell are tobacco and other smoking products. These now include Juul e-cigarettes. This class action brings suit against 7-Eleven, Inc., alleging that the company knew about the extra-addictive nature of e-cigarettes but marketed them as a safer or at least comparable alternative to tobacco cigarettes. The complaint alleges that “a single Juul e-cigarette delivers the same amount of nicotine as an entire pack of traditional cigarettes.”

7-Eleven No Warnings on Super-Addictive Juul E-Cigarettes Complaint

Case Event History

7-Eleven No Warnings on Super-Addictive Juul E-Cigarettes Florida Complaint

January 31, 2022

Among the products 7-Eleven stores sell are tobacco and other smoking products. These now include Juul e-cigarettes. This class action brings suit against 7-Eleven, Inc., alleging that the company knew about the extra-addictive nature of e-cigarettes but marketed them as a safer or at least comparable alternative to tobacco cigarettes. The complaint alleges that “a single Juul e-cigarette delivers the same amount of nicotine as an entire pack of traditional cigarettes.”

7-Eleven No Warnings on Super-Addictive Juul E-Cigarettes Complaint
Tags: Breach of warranty, Deceptive Advertising, Deceptive Labels, Lack of Adequate Warning